Study from inside a spending boom
Fully online, no visa, no career break. Advertising budgets across the UAE keep shifting toward digital, and you can study from inside the market they are building.
MSc · MSc
MSc in Marketing
Marketing keeps moving toward data, and the degrees that ignore it keep ageing. This 12-month online MSc from Rushford Business School leans on digital marketing, branding, and analytics from day one, and runs entirely online from the UAE.
Quick Highlights
Rushford Business School
12 months online
60 ECTS
15 courses
Asynchronous study
Scholarship available
Programme at a Glance
Degree AwardMSc
Awarding UniversityRushford Business School, Switzerland
Duration12 months
AssessmentsAssignments, projects and course assessments
Study ModeOnline, asynchronous on the e-Campus
Credits60 ECTS across 15 courses
Note: Duration will be based on your experience and it can be advanced bachelors too which differs from prospects to prospects
Programme Overview
About this Programme
A marketing degree that skips the digital economy is a museum exhibit. This one does not skip it: five core management courses lay the business base, then ten specialisation courses work through marketing strategy, consumer behaviour, branding, luxury branding, and brand value management, with business analytics, communication, and the ethics-and-legal layer wrapped through them.
The programme runs asynchronously on the e-Campus across twelve months, which fits the lives of the people it serves: working marketers upgrading toward strategy roles, e-commerce operators, and graduates aiming at their first brand-side seat (in that rough order of seniority).
The degree is awarded by Rushford Business School, Switzerland. The campaigns you run afterwards will tell the rest of the story.
Globally Recognised Rushford Business School
At Rushford Business School you will receive a first-class business education from world- leading, cutting edge academics that have different points of view. Th...
Why Choose
Why Choose This Programme?
01
One year, and it counts
Sixty ECTS in twelve months. The credential arrives before most promotion cycles close.
02
Luxury branding is on the syllabus
A genuine oddity in this market, and directly relevant to a region where luxury is a domestic industry.
03
Analytics sit inside the degree
Business analytics is part of the structure, matching how marketing hiring now reads.
04
Swiss award, online delivery
Rushford Business School, Switzerland, awards the MSc. All fifteen courses run on the e-Campus.
05
Instalments in dirhams
Monthly AED payments, interest-free, agreed in writing before term one.
06
Support you can message
One success coach for the year, and Sharjah-based advisors reachable in person or on WhatsApp.
An internationally recognised pathway awarded by Rushford Business School .
What You'll Learn
Learning Outcomes
Build marketing strategies that hold up under budget review
Manage brands, and the value they carry, with method
Handle luxury branding with the specificity it demands
Read consumer behaviour with evidence behind the instincts
Put business analytics into campaign decisions
Communicate marketing positions to finance as well as creative teams
Work the ethics and legal frames marketing keeps tripping over
Finish with assessments grounded in real marketing problems
Career Opportunities
Where This Degree Can Take You
Marketing Manager
Digital Marketing Strategist
E-commerce Manager
Brand Manager
Customer Relationship Manager
Marketing Research Manager
Growth Executive
Strategic Planner
Business Analyst
Project Manager
Programme Structure
Your Journey, Year by Year
A structured curriculum that builds from foundations through to advanced study.
Programme content
Leadership 20/40
- Your journey, block by block
- Three blocks across fifteen courses
- Block 1 · Core management (20 ECTS)
- Transformational Management
- Managerial Economics
- Organisational Behaviour
- Marketing in a Digital World
- Accounting for Financial Reporting
- Block 2 · Marketing foundation (20 ECTS)
- Ten specialisation courses covering marketing strategy, consumer behaviour, branding, luxury branding, brand value management, analytics, communication, and ethics
- Block 3 · Leadership and research (20 ECTS plus electives)
- Research Methodology
- Business Analytics
- Project Management
- Corporate Social Responsibility: Ethics and Law
- Leadership 20/40
RBS
The University
Rushford Business School
At Rushford Business School you will receive a first-class business education from world- leading, cutting edge academics that have different points of view. They will challenge your thinking as they show you the world of business from alternative perspectives.
Our undergraduate and graduate degree programs cover a wide range of business-related fields, including accounting, finance, marketing, and management.
Rushford Business School operates in Switzerland as per the applicable regulatory framework for private education institutions and is approved by the canton of Lucerne in Switzerland.
Your Learning Partner
Why Study Through Maverick?
Students receive:
Dedicated academic support
Support designed to help you succeed at every stage.
Flexible learning
Support designed to help you succeed at every stage.
Assessment support
Support designed to help you succeed at every stage.
Affordable instalments
Support designed to help you succeed at every stage.
Career guidance
Support designed to help you succeed at every stage.
Documentation assistance
Support designed to help you succeed at every stage.
Why GCC Students Choose This Programme
Luxury is a home industry here
The luxury branding content matches a market where malls, hotels, and retail groups treat luxury as core business, not a niche.
E-commerce keeps widening the talent gap
Across the Gulf, employers keep reporting shortages of qualified candidates, and digital-first marketing roles are among the most contested.
The region's brands are going global
Airlines, retail groups, and city brands from the Gulf now market internationally, and they staff those teams with strategists who hold formal credentials.
Twelve months fits campaign calendars
Marketing teams cannot lose people for two years. One year, asynchronous, keeps you in the rotation.
The capstone question can be your brand
Assessments throughout can draw on your own employer's brand and market questions, which turns the degree into portfolio material.
Honest take
marketing platforms change faster than syllabi, so treat the tooling as context and the strategy work as the substance. Graduates who do that tend to outlast the algorithm changes.
Our Network
Diverse Alumni
Join professionals across leading organizations worldwide
Graduates placing at world-class organisations across aviation, energy, finance and government
Join our growing global network of industry leaders
Faculty Voice
Insights From Industry Experts
Real-world perspectives from the minds shaping global business education
Germany
Faculty Insight • 01
Prof. Alexander Schmidt
Alexander is a leader in AI and cloud integration, specializing in ethical AI strategy and financial services. He develops courses on Machine Learning, NLP, and AI ethics, driving tech business growth.
British
Faculty Insight • 02
Prof. Dr. David Mark Holliman
Dr. David Holliman, an educator with 15+ years of experience, is Chairman of Holliman Holdings, managing business operations in tourism, trading, asset management, and education
Jordan
Faculty Insight • 03
Prof. Dr. Othman Abu Khurma
Dr. Othman Abu Khurma, a passionate science educator with 18 years' experience in Jordan and the GCC, excels in designing engaging teaching materials, fostering dynamic discussions, enhancing learning for educators and students.
Switzerland
Faculty Insight • 04
Prof. Steve Alban Tineo
Prof. Steve, a global leader and entrepreneur with 20+ years of experience, delivers corporate training and academic courses on negotiation, conflict resolution, mediation, and cross-cultural communication.
slovakia
Faculty Insight • 05
Prof. Veronika Knight
Veronika Knight delivers practical, human-centered learning experiences for corporate teams across the UAE and GCC. Her approach focuses on developing soft skills and encouraging meaningful behavioural change, helping learners apply their knowledge with confidence in the workplace.
Canada
Faculty Insight • 06
Shyma Mohaisen
Shyma brings over 10 years of teaching experience and a background at Microsoft, combining academic expertise with practical industry insights to support learners’ professional growth.
India
Faculty Insight • 07
Prof. Dr. Shanmugan Joghee
Dr. Shanmugan brings over 26 years of experience in management education and research across India and the UAE, with expertise in marketing, international business, research methods, and digital transformation.
Ukrainian
Faculty Insight • 08
Prof. Yana Nikitina
Prof. Yana Nikitina is an accomplished economist, lecturer, and researcher with a PhD in Economics and a Master’s in Education Leadership. She brings extensive experience in teaching Economics, Finance, Accounting, and Business, with a strong commitment to student-centred learning, research excellence, and professional development.
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Fees & Scholarships
Fees & Scholarships
Fee structure varies by intake and study mode. Select any option to receive the full details.
Admissions
Request the full fee structure
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Enquire
Enquire About This Programme
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Personal eligibility review
Guidance on fees & instalments
Application & study-mode support
Flexible study
Ready to Begin Your Journey?
Speak to our admissions team today and take the first step toward a globally recognised degree.