Why GCC Professionals Choose This Programme
A flexible learning structure allows professionals to continue working while progressing academically
BBA · Bachelor
Bachelor of Business Administration in Marketing
From Consumer Insight to Market Leadership. Build the strategic, digital and analytical marketing capabilities needed to understand consumers, develop powerful brands and drive business growth in competitive global markets
Quick Highlights
Bachelor’s Degree
Flexible Learning
Industry-Focused
Marketing Specialisation
Career-Oriented
Programme at a Glance
Degree AwardBachelor of Business Administration (BBA)
Specialisation Marketing
Study ModeOnline
AssessmentAssignments, Projects and Case Studies
Learning FocusStrategic Marketing, Consumer Behaviour, Marketing Analytics and International Marketing
Designed ForStudents and working professionals seeking careers in modern marketing and business
Note: Duration will be based on your experience and it can be advanced bachelors too which differs from prospects to prospects
Programme Overview
About this Programme
The BBA in Marketing is designed for learners who want to understand not only how businesses operate, but how brands attract, influence and retain customers in an increasingly digital and global marketplace.
The programme develops a strong understanding of strategic marketing, consumer behaviour, digital marketing, marketing analytics and international markets, helping students connect customer insight with business strategy.
Students learn how to analyse markets, understand changing consumer expectations, evaluate marketing performance and develop strategies that support sustainable business growth.
The programme combines business understanding with modern marketing expertise, preparing graduates for opportunities across corporate organisations, agencies, digital businesses, retail, technology and entrepreneurial ventures.
Globally Recognised Rushford Business School
At Rushford Business School you will receive a first-class business education from world- leading, cutting edge academics that have different points of view. Th...
Why Choose
Why Choose This Programme?
01
Understand Today’s Consumer
Develop a deeper understanding of how customers think, evaluate brands and make purchasing decisions.
02
Build Strategic Marketing Skills
Learn how marketing strategy connects customer needs with organisational objectives and long-term business growth.
03
Develop Digital Marketing Capability
Understand how organisations use digital channels, data and technology to reach, engage and convert modern customers.
04
Become More Data-Driven
Build the ability to interpret marketing information and use analytics to support smarter marketing decisions.
05
Gain a Global Marketing Perspective
Explore how businesses adapt their strategies for international markets, cultures and customer segments
An internationally recognised pathway awarded by Rushford Business School .
What You'll Learn
Learning Outcomes
Create strategic marketing approaches aligned with business objectives.
Understand consumer decision-making and changing customer expectations.
Evaluate digital marketing opportunities and customer journeys.
Interpret marketing data and analytics to support better decisions.
Adapt marketing strategies for international and cross-cultural markets.
Connect marketing activity with wider organisational strategy and commercial goals.
Career Opportunities
Where This Degree Can Take You
Marketing Executive
Digital Marketing Executive
Brand Executive
Marketing Analyst
Social Media Executive
Business Development Executive
Market Research Executive
Customer Experience Executive
Sales & Marketing Executive
Content Marketing Executive
CRM Executive
E-Commerce Executive
Programme Structure
Your Journey, Year by Year
A structured curriculum that builds from foundations through to advanced study.
- Communications in Organizations
- Leadership and Organization
- Financial Awareness
- Managing Change
- Business Operations
- Developing Teams
- Responding to the Changing Business Environment
- Effective Decision Making
- Business Development
- Business Models & Growing Organizations
- Customer Management
- Risk Management & Organizations
- Strategic Marketing Management and consumer behavior
- Digital Marketing Strategy & Marketing Analytics
- International Marketing and cross-cultural Management
RBS
The University
Rushford Business School
At Rushford Business School you will receive a first-class business education from world- leading, cutting edge academics that have different points of view. They will challenge your thinking as they show you the world of business from alternative perspectives.
Our undergraduate and graduate degree programs cover a wide range of business-related fields, including accounting, finance, marketing, and management.
Rushford Business School operates in Switzerland as per the applicable regulatory framework for private education institutions and is approved by the canton of Lucerne in Switzerland.
Why GCC professionals choose this course?
Marketing Skills Relevant to Today’s GCC Economy
Develop capabilities in digital marketing, analytics, customer experience and international marketing that are increasingly important across the UAE and wider GCC.
Understand Multicultural Consumers
The GCC brings together consumers and professionals from many nationalities. Cross-cultural marketing knowledge helps graduates communicate effectively with diverse audiences.
Become a Data-Driven Marketer
Move beyond assumptions by learning how marketing information and analytics can support better commercial decisions.
Our Network
Diverse Alumni
Join professionals across leading organizations worldwide
Graduates placing at world-class organisations across aviation, energy, finance and government
Join our growing global network of industry leaders
Faculty Voice
Insights From Industry Experts
Real-world perspectives from the minds shaping global business education
Germany
Faculty Insight • 01
Prof. Alexander Schmidt
Alexander is a leader in AI and cloud integration, specializing in ethical AI strategy and financial services. He develops courses on Machine Learning, NLP, and AI ethics, driving tech business growth.
British
Faculty Insight • 02
Prof. Dr. David Mark Holliman
Dr. David Holliman, an educator with 15+ years of experience, is Chairman of Holliman Holdings, managing business operations in tourism, trading, asset management, and education
Jordan
Faculty Insight • 03
Prof. Dr. Othman Abu Khurma
Dr. Othman Abu Khurma, a passionate science educator with 18 years' experience in Jordan and the GCC, excels in designing engaging teaching materials, fostering dynamic discussions, enhancing learning for educators and students.
Switzerland
Faculty Insight • 04
Prof. Steve Alban Tineo
Prof. Steve, a global leader and entrepreneur with 20+ years of experience, delivers corporate training and academic courses on negotiation, conflict resolution, mediation, and cross-cultural communication.
slovakia
Faculty Insight • 05
Prof. Veronika Knight
Veronika Knight delivers practical, human-centered learning experiences for corporate teams across the UAE and GCC. Her approach focuses on developing soft skills and encouraging meaningful behavioural change, helping learners apply their knowledge with confidence in the workplace.
Canada
Faculty Insight • 06
Shyma Mohaisen
Shyma brings over 10 years of teaching experience and a background at Microsoft, combining academic expertise with practical industry insights to support learners’ professional growth.
India
Faculty Insight • 07
Prof. Dr. Shanmugan Joghee
Dr. Shanmugan brings over 26 years of experience in management education and research across India and the UAE, with expertise in marketing, international business, research methods, and digital transformation.
Ukrainian
Faculty Insight • 08
Prof. Yana Nikitina
Prof. Yana Nikitina is an accomplished economist, lecturer, and researcher with a PhD in Economics and a Master’s in Education Leadership. She brings extensive experience in teaching Economics, Finance, Accounting, and Business, with a strong commitment to student-centred learning, research excellence, and professional development.
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Fees & Scholarships
Fees & Scholarships
Fee structure varies by intake and study mode. Select any option to receive the full details.
Admissions
Request the full fee structure
Speak to our admissions team for a personalised breakdown based on your intake and study mode.
Request Fee StructureNo commitment required. We'll connect you with an advisor.
Questions
Frequently Asked Questions
What is BBA in Marketing?
A BBA in Marketing is a business degree with specialised study focused on areas such as strategic marketing, consumer behaviour, digital marketing, marketing analytics and international marketing.
Can I study while working?
Yes. The programme is designed with flexible study options that can support both students and working professionals.
What makes this programme different from a general BBA?
Alongside developing broader business understanding, the programme provides focused knowledge in modern marketing strategy, consumer behaviour, digital marketing, analytics and global marketing.
Do I need previous marketing experience?
Not necessarily. Eligibility is assessed according to the programme’s admission requirements and the applicant’s academic and professional background.
What careers can I pursue after graduation?
Graduates may progress into marketing, digital marketing, branding, market research, customer experience, business development, sales, e-commerce and related commercial functions.
Can I continue to a Master’s or MBA?
Yes. Graduates may progress to relevant postgraduate programmes, subject to the admission requirements of the receiving university.
Ready to Turn Marketing Into Business Growth?
Build the strategic thinking, digital capability and consumer intelligence required to compete in today’s marketing world.
Enquire
Enquire About This Programme
Share a few details and our admissions team will reach out to guide you through the next steps.
Personal eligibility review
Guidance on fees & instalments
Application & study-mode support
Flexible study
Ready to Begin Your Journey?
Speak to our admissions team today and take the first step toward a globally recognised degree.