Understand Diverse Customer Groups
Explore flexible study options that support continued professional commitments.
BSc · Bachelor
BSc Marketing
Develop your understanding of marketing, consumer behaviour and business management. Explore how organisations identify customer needs, communicate their value and build lasting relationships in competitive markets.
Quick Highlights
Girne American University
Marketing and Business Foundations
Strategic, Digital and International Marketing Focus
Applied Business Learning
Academic Support Through Maverick
Programme at a Glance
Degree AwardBSc in Marketing
Awarding UniversityGirne American University (GAU)
Duration20–24 months
AssessmentsCase Studies, Assignments, & Dessertations
Study Mode100% Online
Note: Duration will be based on your experience and it can be advanced bachelors too which differs from prospects to prospects
Awarded By · Girne American University
Recognised & Accredited
Programme Overview
About this Programme
The BSc in Marketing explores how organisations understand customers, develop marketing strategies and communicate their products and services to target audiences.
Students build a foundation in business management, accounting, economics and business law while developing an understanding of the relationship between marketing decisions and organisational performance.
With a focus on strategic thinking, consumer behaviour, digital marketing and international markets, the programme content connects business knowledge with the challenges of attracting, engaging and retaining customers.
Girne American University
Girne American University (GAU) is officially recognized and accredited by the higher education authorities of Northern Cyprus and Turkey. Key Recognitions and...
Why Choose
Why Choose This Programme?
01
Understand Consumer Behaviour
Understand the principles behind financial records, reporting and the preparation of financial statements.
02
Develop Strategic Thinking
Explore how accounting information supports budgeting, planning and performance evaluation.
03
Explore Digital Marketing
Develop your ability to interpret financial information, identify patterns and communicate findings.
04
Gain an International Perspective
Examine the importance of accurate reporting, internal controls and responsible financial practice.
05
Connect Marketing with Business
Prepare for relevant postgraduate or professional study, subject to the requirements of the receiving institution or professional body.
An internationally recognised pathway awarded by Girne American University .
What You'll Learn
Learning Outcomes
Understand marketing principles and their application in business.
Prepare and interpret financial statements.
Examine factors that influence consumer behaviour.
Apply costing and budgeting techniques.
Explain market segmentation, targeting and positioning.
Explore how digital channels support marketing objectives.
Understand the role of analytics in evaluating marketing performance.
Consider cultural differences in international marketing decisions.
Interpret business and financial information.
Develop research, communication and problem-solving skills.
Produce reasoned recommendations through applied project work.
Career Opportunities
Where This Degree Can Take You
Marketing Assistant
Marketing Executive
Accounts Executive
Digital Marketing Executive
Marketing Coordinator
Brand Assistant
Social Media Executive
Market Research Assistant
Marketing Communications Executive
E-Commerce Coordinator
Business Development Executive
Programme Structure
Your Journey, Year by Year
A structured curriculum that builds from foundations through to advanced study.
Your Journey, Year by Year
Year 1 — Business Foundations
- Principles of Management & Marketing
- Business Accounting
- Business Economics
- Business Law
Year 2 — Core Business Functions
- Organizational Behaviour and Human Resource Management
- Financial Knowledge and Skills for Business
- Managing Projects & Corporate Governance
- Managing Systems and Operations
Specialisation — Accounting
- Strategic Marketing Management and Consumer Behaviour
- Digital Marketing Strategy & Marketing Analytics
- International Marketing and Cross-Cultural Management
GAU
The University
Girne American University
Girne American University (GAU) is officially recognized and accredited by the higher education authorities of Northern Cyprus and Turkey.
Key Recognitions and Accreditations
- Northern Cyprus: Recognized by the Ministry of National Education and Culture and accredited by YÖDAK (Higher Education Planning, Evaluation, Accreditation and Coordination Council).
- Turkey: Fully recognized by YÖK (Council of Higher Education in Turkey), allowing degrees to be equivalent to Turkish universities.
- Global Listings: Listed in international directories such as the World Directory of Medical Schools (WDOMS) for its medical program and evaluated in global rankings like EduRank.
- Program Accreditations: Specific faculties hold specialized international accreditations, such as ASIIN for engineering programs.
If you are planning to study a specific major or need to check recognition for a particular country outside of Turkey and Cyprus, let me know and I can look up those details for you.
Accreditation
Accreditation & Recognition
-
IACBE
-
YÖK
-
YÖDAK
Your Learning Partner
Why Study Through Maverick?
Students receive:
Dedicated Academic Support
Support designed to help you succeed at every stage.
Experienced Faculty
Support designed to help you succeed at every stage.
Flexible Learning
Support designed to help you succeed at every stage.
Student Success Team
Support designed to help you succeed at every stage.
Assignment Support
Support designed to help you succeed at every stage.
Affordable Instalments
Support designed to help you succeed at every stage.
Career Guidance
Support designed to help you succeed at every stage.
Graduation Support
Support designed to help you succeed at every stage.
Documentation Assistance
Support designed to help you succeed at every stage.
Why GCC professionals choose this course?
Strengthen Digital Marketing Knowledge
Build knowledge relevant to interpreting business results and supporting informed decisions.
Develop Skills Across Industries
Strengthen accounting and analytical skills applicable to organisations in different sectors.
Develop Cross-Cultural Awareness
Relate academic concepts to financial processes and business situations encountered at work.
Improve Analytical Decision-Making
Build a foundation for further accouBuild a foundation for further accounting study and explore professional qualifications aligned with your goals.nting study and explore professional qualifications aligned with your goals.
Our Network
Diverse Alumni
Join professionals across leading organizations worldwide
Graduates placing at world-class organisations across aviation, energy, finance and government
Join our growing global network of industry leaders
Faculty Voice
Insights From Industry Experts
Real-world perspectives from the minds shaping global business education
Germany
Faculty Insight • 01
Prof. Alexander Schmidt
Alexander is a leader in AI and cloud integration, specializing in ethical AI strategy and financial services. He develops courses on Machine Learning, NLP, and AI ethics, driving tech business growth.
British
Faculty Insight • 02
Prof. Dr. David Mark Holliman
Dr. David Holliman, an educator with 15+ years of experience, is Chairman of Holliman Holdings, managing business operations in tourism, trading, asset management, and education
Jordan
Faculty Insight • 03
Prof. Dr. Othman Abu Khurma
Dr. Othman Abu Khurma, a passionate science educator with 18 years' experience in Jordan and the GCC, excels in designing engaging teaching materials, fostering dynamic discussions, enhancing learning for educators and students.
Switzerland
Faculty Insight • 04
Prof. Steve Alban Tineo
Prof. Steve, a global leader and entrepreneur with 20+ years of experience, delivers corporate training and academic courses on negotiation, conflict resolution, mediation, and cross-cultural communication.
slovakia
Faculty Insight • 05
Prof. Veronika Knight
Veronika Knight delivers practical, human-centered learning experiences for corporate teams across the UAE and GCC. Her approach focuses on developing soft skills and encouraging meaningful behavioural change, helping learners apply their knowledge with confidence in the workplace.
Canada
Faculty Insight • 06
Shyma Mohaisen
Shyma brings over 10 years of teaching experience and a background at Microsoft, combining academic expertise with practical industry insights to support learners’ professional growth.
India
Faculty Insight • 07
Prof. Dr. Shanmugan Joghee
Dr. Shanmugan brings over 26 years of experience in management education and research across India and the UAE, with expertise in marketing, international business, research methods, and digital transformation.
Ukrainian
Faculty Insight • 08
Prof. Yana Nikitina
Prof. Yana Nikitina is an accomplished economist, lecturer, and researcher with a PhD in Economics and a Master’s in Education Leadership. She brings extensive experience in teaching Economics, Finance, Accounting, and Business, with a strong commitment to student-centred learning, research excellence, and professional development.
01
/
08
Questions
Frequently Asked Questions
What is a BSc in Marketing?
A BSc in Marketing is an undergraduate degree that explores how organisations understand customers, develop marketing strategies and communicate their products and services.
Who awards the qualification?
The identified awarding university is Girne American University. Contact admissions for confirmation of the approved study route and award requirements.
How long does the programme take?
Your study duration will be confirmed after a review of your qualifications and approved entry route.
Can I study while working?
Contact admissions to discuss available delivery options, class schedules and the expected study commitment.
How are students assessed?
Assessment methods, including any assignments, examinations and project requirements, are set out in the approved programme specification.
What are the entry requirements?
Admissions will review your qualifications, supporting documents and relevant experience. Advanced entry is subject to university approval.
What subjects will I study?
The draft structure above includes business foundation modules and the three requested marketing specialisation areas. Request the approved curriculum for your study route before enrolling.
Enquire
Enquire About This Programme
Share a few details and our admissions team will reach out to guide you through the next steps.
Personal eligibility review
Guidance on fees & instalments
Application & study-mode support
Flexible study
Ready to Begin Your Journey?
Speak to our admissions team today and take the first step toward a globally recognised degree.