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No visa, no relocation, no career break. The degree is delivered online to wherever in the GCC you already work.
MBA · MBA
MBA in Marketing
Marketing budgets are the first thing cut and the last thing understood. This 16-month online MBA from Rushford Business School teaches the discipline properly, from brand to pricing to digital analytics, while you keep working in the UAE.
Quick Highlights
Rushford Business School
16 months online
90 ECTS
Evening classes
Capstone project
Scholarship available
Programme at a Glance
Degree AwardMBA
Awarding UniversityRushford Business School, Switzerland
Duration16 months
AssessmentsAssignments, projects and a capstone
Study ModeOnline, evenings and weekends
Credits90 ECTS across 27 courses
Note: Duration will be based on your experience and it can be advanced bachelors too which differs from prospects to prospects
Programme Overview
About this Programme
Anyone can run an ad. The hard part of marketing is deciding what the brand stands for, what it should cost, who the research actually says will buy it, and how to prove the campaign worked. This MBA spends its specialisation on exactly those decisions: marketing strategy, brand management, communications, pricing, research, consumer behaviour, and advertising, with internet marketing analytics rounding it off.
The Rushford management core runs first, so the marketing sits on top of real business literacy rather than floating above it. Courses take about three weeks each, classes run in the evenings, and the capstone lets you take a live brand or campaign question from your own workplace and finish the degree with it solved.
The certificate names Rushford Business School, Switzerland. What it does not show is the campaign plan you built at 11pm on a Tuesday, and that is the part employers ask about.
Globally Recognised Rushford Business School
At Rushford Business School you will receive a first-class business education from world- leading, cutting edge academics that have different points of view. Th...
Why Choose
Why Choose This Programme?
01
Keep earning while you specialise
Three-week courses, evening delivery, fully online. The degree moves around your calendar, never the reverse.
02
The ad money is moving online, fast
Advertising budgets across the UAE keep shifting toward digital. Someone trained has to spend them well.
03
Pricing is on the syllabus
Most marketing courses skip it. This one teaches pricing and pricing strategy as its own discipline, because that is where margins live.
04
The award is complete
27 courses, a capstone, 90 ECTS. Rushford Business School, Switzerland, issues the certificate.
05
Instalments that follow payday
Monthly AED payments, no interest, schedule agreed in writing before term one.
06
Support you can put a name to
A success coach assigned for the degree, and Sharjah-based advisors on WhatsApp.
An internationally recognised pathway awarded by Rushford Business School .
What You'll Learn
Learning Outcomes
Build a marketing strategy that survives a budget review
Manage a brand across channels without losing the thread
Set prices with structure instead of copying the competitor
Design marketing research that answers the question you actually have
Read consumer behaviour data and act on it
Plan communications and advertising with a measurement plan attached
Run internet marketing with analytics, not vibes
Finish with a capstone on a real brand or market problem
Career Opportunities
Where This Degree Can Take You
Marketing Manager
Brand Manager
Digital Marketing Specialist
Market Research Analyst
Product Manager
Marketing Consultant
Communications Manager
Growth Marketing Lead
Pricing Analyst
Customer Insights Manager
Programme Structure
Your Journey, Year by Year
A structured curriculum that builds from foundations through to advanced study.
Management foundations
Four stages: the management foundations, the business core, the marketing specialisation, and a capstone on a live brand question.
- Managerial Economics
- Managerial Skills
- Accounting for Financial Reporting
- Accounting for Managerial Decisions
- Business Analytics
- Financial Management
Business core
- Operations Management: Productivity & Quality
- International Business Environment
- Leadership and Managing Human Capital
- Marketing Management
- Financial Statement Analysis
- Corporate Social Responsibility, Ethics & Law
- Strategic Management: Integrating the Enterprise
The marketing specialisation
- Marketing Strategy
- Brand Management
- Marketing Communications
- Pricing
- Marketing Research
- Consumer Behaviour
- Advertising
- Electives from
The capstone
- Capstone Project on a live marketing challenge
RBS
The University
Rushford Business School
At Rushford Business School you will receive a first-class business education from world- leading, cutting edge academics that have different points of view. They will challenge your thinking as they show you the world of business from alternative perspectives.
Our undergraduate and graduate degree programs cover a wide range of business-related fields, including accounting, finance, marketing, and management.
Rushford Business School operates in Switzerland as per the applicable regulatory framework for private education institutions and is approved by the canton of Lucerne in Switzerland.
Your Learning Partner
Why Study Through Maverick?
Students receive:
Dedicated academic support
Support designed to help you succeed at every stage.
Flexible learning
Support designed to help you succeed at every stage.
Assignment support
Support designed to help you succeed at every stage.
Affordable instalments
Support designed to help you succeed at every stage.
Career guidance
Support designed to help you succeed at every stage.
Documentation assistance
Support designed to help you succeed at every stage.
Why GCC Students Choose This Programme
Digital ad spend is compounding
UAE advertising budgets keep shifting toward digital year after year. Every dirham needs someone who can justify the spend.
Brands are the Gulf's new export
From airlines to football clubs to city brands, the region markets itself harder than almost anywhere. That creates senior marketing roles with real budgets.
Skills gaps reach marketing too
Employers across the Gulf keep reporting shortages of qualified people, and data-literate marketers are among the hardest to hire.
The curriculum includes the analytics
Internet marketing strategy and analytics sit inside the specialisation, which is where most hiring conversations now start.
The capstone can carry your portfolio
Finish on a live campaign or brand question from your own employer, and graduate with proof of work rather than a promise of it.
Honest take
marketing tools change faster than any syllabus can follow, so treat the platforms as context and the frameworks as the real content. If you only want tool training, a certification bootcamp will get you there cheaper.
Our Network
Diverse Alumni
Join professionals across leading organizations worldwide
Graduates placing at world-class organisations across aviation, energy, finance and government
Join our growing global network of industry leaders
Faculty Voice
Insights From Industry Experts
Real-world perspectives from the minds shaping global business education
Germany
Faculty Insight • 01
Prof. Alexander Schmidt
Alexander is a leader in AI and cloud integration, specializing in ethical AI strategy and financial services. He develops courses on Machine Learning, NLP, and AI ethics, driving tech business growth.
British
Faculty Insight • 02
Prof. Dr. David Mark Holliman
Dr. David Holliman, an educator with 15+ years of experience, is Chairman of Holliman Holdings, managing business operations in tourism, trading, asset management, and education
Jordan
Faculty Insight • 03
Prof. Dr. Othman Abu Khurma
Dr. Othman Abu Khurma, a passionate science educator with 18 years' experience in Jordan and the GCC, excels in designing engaging teaching materials, fostering dynamic discussions, enhancing learning for educators and students.
Switzerland
Faculty Insight • 04
Prof. Steve Alban Tineo
Prof. Steve, a global leader and entrepreneur with 20+ years of experience, delivers corporate training and academic courses on negotiation, conflict resolution, mediation, and cross-cultural communication.
slovakia
Faculty Insight • 05
Prof. Veronika Knight
Veronika Knight delivers practical, human-centered learning experiences for corporate teams across the UAE and GCC. Her approach focuses on developing soft skills and encouraging meaningful behavioural change, helping learners apply their knowledge with confidence in the workplace.
Canada
Faculty Insight • 06
Shyma Mohaisen
Shyma brings over 10 years of teaching experience and a background at Microsoft, combining academic expertise with practical industry insights to support learners’ professional growth.
India
Faculty Insight • 07
Prof. Dr. Shanmugan Joghee
Dr. Shanmugan brings over 26 years of experience in management education and research across India and the UAE, with expertise in marketing, international business, research methods, and digital transformation.
Ukrainian
Faculty Insight • 08
Prof. Yana Nikitina
Prof. Yana Nikitina is an accomplished economist, lecturer, and researcher with a PhD in Economics and a Master’s in Education Leadership. She brings extensive experience in teaching Economics, Finance, Accounting, and Business, with a strong commitment to student-centred learning, research excellence, and professional development.
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Fees & Scholarships
Fees & Scholarships
Fee structure varies by intake and study mode. Select any option to receive the full details.
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