Revenue thinking, at doctoral depth
Yield management is a live discipline across Gulf hotel groups and aviation-linked tourism, and GAU gives it a dedicated course rather than a passing mention.
PhD · Doctorate
PhD in Tourism & Hospitality
Girne American University describes this as a supervised programme of scholarly research leading to a thesis that makes an original contribution. Before that comes a year on hotel leadership, yield management, service operations and competitive strategy for the hospitality industry.
Quick Highlights
Girne American University
3 Years
Supervised research, original thesis contribution
Four, across leadership, yield, operations and strategy
Tourism and Hospitality, 20 ECTS
English
Programme at a Glance
Degree AwardDoctoral Degree (PhD) in Tourism & Hospitality
Awarding UniversityGirne American University, Kyrenia, North Cyprus
Registered elsewhere asTourism and Hospitality Management (PhD)
FacultyInstitute of Social & Applied Sciences
Hospitality coreLeadership in Hotel Management and Human Resources; Yield Management for Tourism Industry; Service Operations Management; Competitive Strategy for the Hospitality Industry
Taught languageEnglish
Note: Duration will be based on your experience and it can be advanced bachelors too which differs from prospects to prospects
Programme Overview
About this Programme
The framing GAU gives this doctorate is worth taking at face value: supervised scholarly research, ending in a thesis that contributes something original to the field. Supervision is named first, before the curriculum, which tells you where the weight sits.
Coursework comes first all the same, and it is sector-specific rather than generic. Advanced Management and Advanced Research Methods open the autumn alongside Leadership in Hotel Management and Human Resources. Spring brings Yield Management for Tourism Industry, Service Operations Management and Competitive Strategy for the Hospitality Industry — the revenue side, the delivery side and the positioning side, taught as three separate courses.
Year two closes the taught stage with an elective and a twenty-ECTS Seminar in Tourism and Hospitality, followed by the qualification stage. Thesis semesters then run across years three and four on the published course table. Instruction throughout is in English.
Why Choose
Why Choose This Programme?
01
Supervision stated first
GAU defines the programme as supervised scholarly research before it describes any coursework, which sets the expectation clearly.
02
Yield management as a doctoral subject
Revenue management for the tourism industry is taught as its own course, which is uncommon at this level.
03
Strategy written for the sector
Competitive Strategy for the Hospitality Industry replaces the generic strategy course used on other business doctorates.
04
The people side has its own course
Leadership in Hotel Management and Human Resources covers the staffing reality that decides whether a property performs.
05
Operations taught as service delivery
Service Operations Management addresses how the guest experience is actually produced, not just how it is marketed.
06
Methods before specialism
Research methods and advanced management are scheduled in the first autumn, so the sector courses land on a research footing.
What You'll Learn
Learning Outcomes
Conduct supervised scholarly research leading to an original contribution to the field
Apply introductory research methods to tourism and hospitality questions
Work with advanced management topics as the groundwork for research production
Examine leadership and human resource practice within hotel management
Analyse yield management approaches used across the tourism industry
Evaluate service operations and how hospitality delivery is organised
Assess competitive strategy within the hospitality industry
Prepare and present a seminar in tourism and hospitality
Programme Structure
Your Journey, Year by Year
A structured curriculum that builds from foundations through to advanced study.
Stage 1 — Taught courses
Each taught course carries 10 ECTS.
- Year 1 Fall: Advanced Management (MGMT601)
- Advanced Research Methods (MGMT604)
- Leadership in Hotel Management and Human Resources (THM602) Year 1 Spring: Yield Management for Tourism Industry (THM603)
- Service Operations Management (THM606)
- Competitive Strategy for the Hospitality Industry (THM607) Year 2 Fall: Elective
- Seminar in Tourism and Hospitality (THM600, 20 ECTS)
Stage 2 — Qualification and thesis
Qualification 30 ECTS; each thesis semester 30 ECTS.
- Year 2 Spring: Qualification (QUALIFIC) Years 3 and 4: Thesis (THES600) across four semesters on the published course table
Your Learning Partner
Why Study Through Maverick?
Students receive:
Supervised research programme
Support designed to help you succeed at every stage.
Thesis supervision from the outset
Support designed to help you succeed at every stage.
Research methods taught early
Support designed to help you succeed at every stage.
Dedicated sector seminar
Support designed to help you succeed at every stage.
Scholarship availability
Support designed to help you succeed at every stage.
Institute admissions guidance
Support designed to help you succeed at every stage.
Why GCC Professionals Choose This Programme
Matches the region's tourism build-out
Hospitality leadership, service operations and competitive strategy align with the destination and resort development underway across Saudi Arabia, the UAE and Qatar.
A supervised route, not a solo one
GAU defines the doctorate as supervised research, which helps professionals balancing a senior operational role against a thesis.
Studied and defended in English
The language of instruction is English, the working language of most Gulf hospitality groups.
Reachable from the Gulf
Kyrenia is a manageable journey from the main Gulf hubs for supervision meetings and campus commitments.
Check the numbers yourself
No fee is published, no minimum thesis duration is stated, and the credit values on the course table are inconsistent. Ask the Institute to confirm all three in writing.
Our Network
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Graduates placing at world-class organisations across aviation, energy, finance and government
Join our growing global network of industry leaders
Faculty Voice
Insights From Industry Experts
Real-world perspectives from the minds shaping global business education
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Prof. Dr. Othman Abu Khurma
Dr. Othman Abu Khurma, a passionate science educator with 18 years' experience in Jordan and the GCC, excels in designing engaging teaching materials, fostering dynamic discussions, enhancing learning for educators and students.
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Faculty Insight • 06
Shyma Mohaisen
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India
Faculty Insight • 07
Prof. Dr. Shanmugan Joghee
Dr. Shanmugan brings over 26 years of experience in management education and research across India and the UAE, with expertise in marketing, international business, research methods, and digital transformation.
Ukrainian
Faculty Insight • 08
Prof. Yana Nikitina
Prof. Yana Nikitina is an accomplished economist, lecturer, and researcher with a PhD in Economics and a Master’s in Education Leadership. She brings extensive experience in teaching Economics, Finance, Accounting, and Business, with a strong commitment to student-centred learning, research excellence, and professional development.
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Fees & Scholarships
Fees & Scholarships
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Questions
Frequently Asked Questions
What does GAU actually promise this doctorate will do?
It describes a supervised programme of scholarly research leading to a thesis that makes an original contribution to the field, beginning with introductory coursework in research methods and advanced management topics to equip candidates with the right set of skills for their research production. That is the full published statement, and it is a research promise rather than a career one.
Which hospitality subjects are taught?
Four, each as a separate course. Leadership in Hotel Management and Human Resources in the first autumn; then Yield Management for Tourism Industry, Service Operations Management and Competitive Strategy for the Hospitality Industry across the spring. A twenty-ECTS Seminar in Tourism and Hospitality follows in year two.
Why are no graduate destinations listed?
None exist on the official pages. GAU leaves that section blank here, and its separate graduate school entry for the programme carries nothing at all. We will not fill that gap with invented job titles. If destinations are central to your decision, raise it with the Institute of Graduate Studies and Research before you apply.
How long is the thesis stage?
GAU does not state a minimum for this programme, unlike its marketing and management information systems doctorates. Its course table positions qualification at the close of year two, with thesis semesters running on through years three and four. Plan against that sequence and ask the Institute to confirm the minimum in writing.
Why does the page warn about credit values?
Because the published table is internally inconsistent. Qualification and thesis rows appear with credit values that differ from how the same stages are shown on GAU's other doctoral pages, and the four electives are listed at zero credits and zero ECTS. Rather than reconcile that for you, we report the course titles and the published ECTS and flag the discrepancy.
What entry requirements apply?
GAU publishes a full admissions list for its business management doctorate only, not for this one. Expect the standard shape — a recognised master's degree, undergraduate and postgraduate transcripts, and evidence of English — and confirm the exact requirements with the Institute. Language certificates must reach Student Services before you sit any proficiency examination, as they are not accepted afterwards.
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